The Dump buys overstocks, one-of-a-kinds, factory sell outs, showroom models, design prototypes, all brand new, first quality merchandise, at prices - 30,40, 60% off and more. The stuff regular stores don't even want you to know about.
Levanta updated the standard yellow logo of The Dump with this current version.
The homepage was designed in Flash and uses simple animations draw attention towards the important items on the page. The secondary pages carry the homepage theme and are used functionally to communicate with the consumer about "what's happening" that week at any given location.
Levanta designed a products page that had a promotional intro describing that season's hot item. Beyond the promo the user could navigate the various categories of product.
Independence Day Clearance Blowout SaleA printable email promoting the Independence Day clearance sale happening at each store. The email included miniature coupons illustrating the different types of furniture on sale.
Martina McBride Ticket GiveawayNewsletter promoting The Dump giving away 1000 tickets to customers for the Martina McBride concert.
Monthly Newsletter November 2007Monthly newsletter promoting the store being open on Black Friday after Thanksgiving. Include the store coupons and furniture spotlights.
Monthly Newsletter August 2007Newsletter including a special letter from the CEO, store coupons, furniture spotlights and a new "Have You Been Dumped Lately?" promotion.
4th of July 2007 NewsletterNewsletter promoting the store being open on the 4th and also that week's store coupons.
Father's Day PromotionEmail offering money off recliners over $399 for Father's Day.
Special Rug PromotionSpecial rug promotion invite for making a dining room purchase. Included a link for a printable coupon.
Spend More Get More!Newsletter sent March 22, 2007 to remind customers to use their American Express® card to realize instant savings. The newsletter and subsequent marketing efforts were a combined effort between The Dump and American Express®.
Saddle Up for Savings!Newsletter sent March 7, 2007 to encourage Rodeo participants to bring tickets stubs into the store for instant savings. The design of the newsletter also matched a temporary theme we used in the website.
President's Day NewsletterNewsletter sent February 15, 2007 to promote The Dump being open on President's Day Monday. The newsletter also reveals money off promotions going on in the store.
The BIG Thank YouA special money back promotion as a thank you from The Dump.
It's Halloween at...An email promoting the store being open on Halloween and also offering prizes for best costume.